Corporate Director of Marketing

his strategic leadership role is responsible for driving demand across both on-ground and online healthcare education programs, enhancing brand awareness, and delivering results through a full-funnel, omnichannel approach.

Join a mission that matters. Pima Medical Institute is seeking an experienced, forward-thinking Corporate Director of Marketing to lead our next phase of growth and brand evolution. This strategic leadership role is responsible for driving demand across both on-ground and online healthcare education programs, enhancing brand awareness, and delivering results through a full-funnel, omnichannel approach.

This leader brings strong business acumen, an understanding of high-value service marketing, and a proven track record of creating cohesive, insight-driven marketing strategies across paid, earned, owned, and traditional media. The ideal candidate is a collaborator and strategist who brings the student lens to decision-making, while guiding internal teams and external vendors toward performance excellence and brand integrity.

*The position is based out of the Mesa Home Office located at 2160 W. Power Rd, Mesa, AZ, 85209

Key Responsibilities

• Develop and lead a comprehensive, multi-channel marketing strategy that supports institutional priorities, builds awareness, drives high-quality inquiries, and delivers measurable enrollment growth across online and campus-based programs.
• Oversee and mentor a high-performing team across brand, content, digital, CRM, public relations, communications, and creative functions, nurturing a collaborative and accountable culture.
• Translate business goals into marketing plans through the use of media mix modeling, attribution strategies, and full-funnel engagement—from awareness to conversion.
• Refine and expand learner personas and journey mapping across diverse audiences, including high school graduates, adult learners, career changers, and working professionals.
• Refine brand strategy and execution across all marketing touchpoints—digital and traditional—including video, audio, display, social, out-of-home, event marketing, and on-campus collateral to ensure alignment
• Guide creative development and production efforts with the team and agencies to uphold brand consistency, increase engagement, and highlight authentic student outcomes and employer partnerships.
• Provide strategic oversight to agency and vendor relationships, ensuring campaigns are executed with alignment, efficiency, and contractual compliance.
• Manage and optimize the annual marketing budget, applying performance insights and ROI analysis to drive forecasting, resource allocation, and long-term growth.
• Drive market research and competitive intelligence, staying ahead of trends in healthcare education, media consumption, and prospective learner behavior.
• Collaborate cross-functionally with Admissions, Education, Regulatory, and Operations to align marketing strategies with enrollment, retention, and institutional goals.
• Champion innovation, testing new media, messaging, and audience strategies while maintaining focus on outcomes and scale.
• Optimize the use of student testimonials, alumni stories and employer endorsements across all marketing channels.

 

 

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
• 7+ years of progressive leadership experience in marketing, ideally in higher education, healthcare, professional training, or high-consideration demand gen service industries.
• Demonstrated success in leading multi-channel marketing and media campaigns—including digital, streaming, broadcast, and experiential—with measurable business impact.
• Strong understanding of creative development, brand management, and audience engagement throughout long decision cycles.
• Expertise in budget management, ROI analysis, media forecasting, and goal setting.
• Experience with marketing technology platforms, CRM systems, audience segmentation, and analytics tools.
• Excellent communication and leadership skills; ability to align cross-functional stakeholders, manage external vendors, and inspire internal teams.
• Experience managing contracts, vendor selection, and negotiation preferred.
• Familiarity with decentralized business models or multi-location marketing strategies is a plus.
• Experience in education is preferred but not required if the candidate brings relevant experience in a high-touch, mission-driven, long-lifecycle industry.

Why Join Us?

At Pima Medical Institute, your work directly supports individuals seeking to improve their lives through meaningful careers in healthcare.  As an employee-owned organization, each team member plays a vital role in shaping our shared success – your voice and contributions truly matter here.  You’ll be part of a purpose-driven team that values innovation, integrity, and student success. Guided by our core values – including ownership, academic excellence, integrity, community, and respect – this role offers the opportunity to lead measurable, mission-driven marketing strategies in a dynamic and growing sector.