Marketing Content Strategist
The Marketing Content Strategist will serve as the central content architect, partnering with executives, faculty, students, and partners to ensure a consistent, powerful voice across all owned, earned, and emerging channels.
Location: Phoenix, Arizona
KEY OBJECTIVES:
- Elevate Pima Medical Institute’s national brand awareness, credibility, and authority
- Drive B2C and B2B demand generation through high-impact, search-optimized content
- Build content that performs across traditional search, AI answers, video platforms, and thought leadership ecosystems
- Establish Pima as a trusted voice in healthcare education, workforce development, and allied health careers.
ESSENTIAL FUNCTIONS:
- Serve as the central content architect, partnering with executives, faculty, students, and partners to cultivate a consistent and powerful brand voice across all channels.
- Develop and own the national content strategy, editorial calendar, and governance to support brand growth and enrollment objectives
- Architect content journeys that effectively move target audiences from discovery to conversion across all digital channels.
- Continuously leverage SEO, AI-driven discovery (AEO, GEO), and performance data to inform and optimize the content strategy.
- Research, write, edit, and produce high-impact content—including thought leadership, articles, video scripts, and demand-generation assets—that establishes credibility and drives action.
- Translate complex topics from academia, healthcare trends, and workforce needs into compelling, audience-centric narratives.
- Serve as the primary editor, ensuring all content maintains a consistent brand voice, message integrity, and high editorial standards.
- Partner with executive leadership, academic teams, and institutional stakeholders to source insights and co-create authentic stories.
- Collaborate with students, alumni, and employer partners to develop testimonial and success story content.
- Work closely with marketing, digital, and creative teams, and manage external agencies to ensure integrated planning and execution.
- Manage the content distribution and amplification strategy across owned, earned, and emerging channels.
- Monitor, analyze, and report on content performance metrics, using insights to demonstrate ROI and guide future initiatives.
- This role requires periodic travel to attend and represent Pima Medical Institute at national conventions, company-sponsored events, and for on-campus collaboration
- Additional job-related duties and responsibilities may be assigned.
CORE COMPETENCIES:
- Content Strategy and Leadership
- Editorial and Storytelling Excellence
- Search, AI & Performance Optimization
- Cross-Functional Collaboration
- AI & Innovation
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field from an accredited higher education institution.
- Possess 5+ years of progressive experience in content marketing, editorial leadership, or strategic communications.
- Demonstrate exceptional writing, editing, and storytelling proficiency across diverse formats, from long-form narratives to concise digital content.
- Apply a strong working knowledge of SEO principles, content performance analytics, and AI-influenced search dynamics to inform strategy.
- Exhibit a proven ability to manage multiple complex projects and diverse stakeholders within a fast-paced, deadline-driven environment.
- Have experience successfully collaborating with external agencies and leading cross-functional internal teams to achieve shared content goals.
- An equivalent combination of relevant education, training, and professional experience that demonstrates the required skills and competencies will be considered.
Compensation and Benefits That Empower You!
We value our team members and are proud to offer a competitive hiring range along with a robust suite of benefits designed to support your well-being, financial security, and professional growth:
Hiring Range: $78,030 to $97,535
Comprehensive Health Coverage: Choose from Medical PPO or two HDHP plans with HSA options, plus Dental and Vision plans.
Secure Your Future: Take advantage of our 401(k) plan and Employee Stock Ownership Plan (ESOP).
Income Protection: Enjoy peace of mind with Short- and Long-term Disability coverage and Basic Life Insurance.
Flexible Spending Options: Access both Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for greater financial flexibility.
Support for You and Your Family: Benefit from our Employee Assistance Program (EAP) to address life’s challenges.
Time to Recharge: Receive Paid Time Off (PTO) and Holiday Pay to balance work and life.
Invest in Your Future: Unlock opportunities with Tuition Reimbursement and a commitment to your professional development.
Wellness Matters: Participate in our Health & Wellness Program to nurture your physical and mental health.