Lead Admissions Representative

The Lead Admissions Representative drives enrollment growth and operational excellence. This pivotal role mentors staff, executes strategic initiatives, and serves as a link between campus operations and regional leadership.

Drive Growth! Mentor Talent! Lead with Impact!

In this pivotal role, you will mentor a team of representatives, execute strategic initiatives, and serve as the key link between campus operations and regional leadership.

If you excel at coaching for high performance, analyzing data to drive decisions, and leading a team to exceed goals, we want to hear from you.

LEAD ESSENTIAL FUNCTIONS:

• Conduct daily pre-stitch team meetings to align staff on daily goals, review key performance metrics, and communicate essential updates from leadership.
• Serve as the primary point of contact and subject matter expert for the Degree Programs, overseeing the management and strategic growth of the degree-seeking student pipeline.
• Assist in the development and facilitate the delivery of new hire training programs, ensuring admissions representatives are fully equipped for success.
• Mentor and develop a team of admissions representatives by fostering a culture of excellence, high performance, and personal accountability.
• Continuously monitor and analyze team enrollment pipelines, conversion metrics, and run rates to forecast performance and identify areas for improvement.
• Effectively delegate tasks and projects to team members based on individual strengths, while holding the team accountable for achieving collective enrollment goals.
• Partner with regional admissions leadership on strategic initiatives; lead the execution and launch of new projects by ensuring cross-functional alignment and securing team buy-in throughout the entire rollout process.
• Engage consistently in designated leadership development programs—including courses, trainings, and webinars—to foster continuous growth and enhancement of leadership competencies.
• Other related duties and responsibilities as assigned.

ADMISSIONS REPRESENTATIVE ESSENTIAL FUNCTIONS:

• Initiate and maintain proactive contact with prospective students via phone, email, and other communication mediums to provide guidance and support throughout the entire enrollment lifecycle.
• Conduct interviews with prospective students to assess their goals, fit for programs, and ability to benefit, following established guidelines.
• Respond to all incoming inquiries, explain academic programs in detail, and answer questions related to applications, enrollment, and courses.
• Utilize CRM systems and tracking tools to manage applicant pipelines, update student statuses, input data, and monitor individual performance against key metrics (KPIs).
• Coordinate and facilitate campus tours, assessment tests, and collaborate closely with the Financial Services department to determine student eligibility and start dates.
• Analyze enrollment statistics and marketing data to inform outreach strategies.
• Represent the institution at recruitment events, including job fairs and high school visits, and participate in evening and weekend work rotations as required.
• Ensure strict compliance with all federal and state laws, accreditation requirements, and internal PMI policies and procedures, guaranteeing all communication is accurate and not misleading.
• This role may require occasional travel to attend company events, client meetings, and industry conferences.
• Additional job-related duties and responsibilities may be assigned.

CORE COMPETENCIES:

• Strategic analysis & data-driven decision making
• Operational execution & process management
• Masterful communication
• Stakeholder partnership & collaboration
• Mentoring and coaching
• Results orientation & accountability

TEAM LEADERSHIP & COACHING

• Provides daily functional guidance, coaching, and mentorship to a team of Admissions Representatives.
• Accountable for the campus team's collective performance and achievement of enrollment targets through influence, support, and fostering a culture of excellence.
• Leads team meetings, monitors performance metrics, and provides constructive feedback to drive results.

MINIMUM QUALIFICATIONS:   

• Performance Benchmark: Applicants should demonstrate consistent performance that meets or exceeds established expectations for the role at the time of application. Historical indicators of success and alignment with institutional standards will be considered. Selected candidates are required to maintain conversion benchmarks throughout their tenure as Lead. In the event of a performance decline below this threshold, a 90-day grace period will be granted to allow for improvement.
• Tenure Requirement: Candidates must have served in their current Admissions Representative role for a minimum of one year.
• Standing & Conduct: All applicants must be in good standing, with no documented behavioral, performance-related, or disciplinary actions—whether verbal or written—within the past 12 months. Should a candidate holding the Lead title be placed under documented disciplinary action, their continued eligibility for the role will be subject to review based on the specific circumstances.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Excellent interpersonal, communication, and problem-solving skills.
• A combination of education and experience will be considered to meet the minimum requirements.

PREFERRED QUALIFICATIONS:

• Strong analytical skills with the ability to interpret enrollment pipelines, conversion metrics, and run rates to forecast outcomes and drive data-informed decisions.
• Successful at managing their tasks effectively, leveraging team strengths, and ensuring accountability to collective goals.